Using DoView® to evaluate a video campaign

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Your first step is to work out exactly what you’re trying to achieve in your campaign. You do this with a DoView®  visual outcomes model. You need to get this right if you’re going to identify the correct metrics to measure. Download a DoView trial and then the file below and amend it to create your model. Rules for drawing these models are at here.

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Your second step is to use the model to map the metrics you’re going to measure. 


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This is the basic idea. You can then use your DoView® in many ways to build your DoView evaluation plan in more detail.  Look here and here for more on evaluation planning and here for more on traffic-lighting. 

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